mmm...I have 2 version of answers I have for this questions: Crap-pyristic and Realistic
lets start with some laughter first before we get some serious stuff abt the topic...
Crap-pyristic
The fact that Korean drama are more successful than local ones, infact in my opinion there are indeed 5 factors behind it:
1)Korean actresses are not showing their true look (bcoz they have gone under-knife and plastics all over their face)
2)Korean actors are more “man” as widely accepted in their country culture therefore create a false impression for local gals to crazy over them
3)It is in a language most of us do not understands (even Jap are common here) therefore we probably we wont able to spot out any “grammar mistakes” or even pin point wrong expression matching their words – so we just accept whatever are translated lor, what to do?
4)It can show and talk abt almost anything abt their society, culture, organization, media, press, blah blah blah blah without having the fear being “complaints” and scrutinize by local complaint kings & queens
5)Again brand-consciousness mentality - Oversea product better mah, Made In Korea
Okie, it may be lame but lets move on…
Realistic
1)Insufficient / Poor Commercial Marketing Strategy – The fact you can find a lot of the Korean drama in the vcd/dvd shops and posters pasted everywhere, but so where are the local ones? Furthremore there isn’t enough advertisement or compaign make to promote local dramas other than just putting through the TV set. It should go beyond & outsite the (tv) box and play more active role to inject into your society – See how successful out Local Movie can be after so many things done to market them
2)Bring our local drama abroad to oversea market such as HK, China, Taiwan, etc. When you have that kind of influence in those market, it will be look upon by the locals that we can do it as well. It is really not abt capability, it is abt market perceived value
3)Same goes to our actors and acteresses, they should be sent to overseas to learn the tips and tricks and make one or two movies in the overseas market where they are more established and know exactly how to capture the viewer’s heart. Sometimes it takes the little experience that makes a different in movie because it is abt giving experience to the viewer in the movie industry – not using view to gain experience
4)The fact our country is small and not much places for filming, viewer tends to get bored about the scenary and scenes they see almost every now and then. Therefore they should create a movie city where have lots of rooms for new experience or do more shooting overseas. Viewer wants to see something fresh and not same old Orchard Street.
5)Lastly, I suppose govemenet should play some part as well by making Singapore a movie city just like HK and Taiwan. The movie industry in Singapore has been quite stagnant and it has not been progressing as fast as the rest of the industry. They should more incentives, campaigns to raise the awareness level (just like Speak Mandarin, Keep Clean campaign) for the public and therefore for sure will encourage more acceptance level for this industry.
Well, that’s all I have….hope you enjoy reading it ;)